'Up to Spec' Validation

The Tolly Group’s Up-to-Spec program is the company’s flagship performance testing program. Up-to-Spec engagements are ideal for creating the data and marketing message that shapes user perceptions of a given product or group of products.

Client engagements often focus on custom testing that includes:

• Single product performance reviews
• Competitive head-to-head analysis
• Ease-of-use examinations
• Independent audits

Up-to-Spec projects are based on The Tolly Group’s Message-Driven Testing process. Clients work with Tolly Group senior personnel to identify the chief marketing message desired. The Tolly Group’s Editorial team works with clients to shape marketing deliverables and finally, Tolly Group engineers step in to validate, through testing, the proof points that are central to the marketing message.

Message-Driven Testing streamlines development of vendor marketing materials because clients don’t burn precious development cycles churning through test after test to determine the best marketing message. Instead, Tolly Group personnel and senior client managers work up front to focus the marketing message and the testing effort, ultimately containing costs and speeding development of marketing deliverables.

All Up-to-Spec projects are guided by The Tolly Group’s Fair Testing Charter to ensure testing integrity and fairness, which ultimately translates into data results that are trusted by the user community.